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Logo
OUR BRAND SIGNATURE
Colors
Use of correct District 20 Supply Co colors helps us create professional-looking assets that help reinforce our brand identity.
BLACK
Pantone Black 6 C
C: 82
M: 71
Y: 59
K: 75
RGB Hex Code: 101820
MEDIUM GREY
Pantone 422 C
C: 42
M: 31
Y: 31
K: 0
RGB Hex Code: 9AA1A3
WHITE
C: 0
M: 0
Y: 0
K: 0
RGB Hex Code: FFFFFF
Logo Versions
FULL COLOR
1-COLOR ON DARK
1-COLOR ON LIGHT
Fonts & Usage Guidelines
Typeface
BRUT GOTHIC REGULAR
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Typeface
Gotham Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Typeface
Gotham Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Typeface
Gotham Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Typeface
Gotham Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Typeface
Gotham Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Typeface
Gotham Ultra
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
GOTHAM FONT FAMILY
-
Gotham Bold must be used for headers, and always in all caps
-
Main font
BRUT GOTHIC REGULAR
-
Secondary font
Logo Usage Examples
Always enlarge, or shrink, the logo proportionally. Do NOT stretch or skew the logo ever. If adding text, only add it below the logo and as a font from the Gotham Font Family.
PLEASE DO NOT
DO NOT STRETCH OR SQUISH THE LOGO
DO NOT ADD FONT ABOVE THE LOGO OR IN BRUT GOTHIC REGULAR TYPE
DO NOT SKEW THE LOGO
DO NOT SWAP AROUND LOGO COLORS
DO NOT USE UPAPPROVED COLORS
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